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We usually don’t even pay attention to the tiny, vaguely printed expiration dates tattooed on the silver skin of our aspirin or cough medicine’s packaging; we take for granted that it’s in date.
The Goels realized this was a problem that was a lot bigger than their grandparents’ bathrooms.
“Outside of the West, there is little awareness to the concept of a medicine becoming ‘expired,'” say the Goels.
Yet around the world, billions of people can’t take the expiration dates of their medication for granted. A new concept could put an end to that by encapsulating our medicines in strips that change color as they expire, transforming the packaging of dangerously out-of-date medication into a chromatic warning. Gautam Goel and Kanupriya Goel are a husband-and-wife doctor/designer team who were inspired to try to tackle the problem of expiring medicines after helping their grandparents clean out their medicine cabinets.
“In their frail states, with such limited vision and dexterity, they found it extremely challenging to read the expiration dates printed in these tiny five-point fonts on their medicine strips,” the Goels tell Co. And even if they could read the expiration dates, they found it difficult to interpret medical information on a package that was written in English, a language that was not their native tongue.